The
F.L. Emmert Company was founded more than a century
ago as one of the nation's first recycling businesses.
In 1881, two Cincinnati saloon owners spotted an opportunity
to capitalize on the city's booming brewery industry.
Savior Maier and his son-in-law, Ohio Civil War veteran
Frederick Louis Emmert Sr. (-1889), ran a saloon at
the corner of Vine Street and Clifton Avenue just outside
downtown Cincinnati.
Cincinnati's
brewery industry enjoyed great success during the nineteenth
and early twentieth centuries because of the superior
quality of grain used in processing. German brewers
from the surrounding neighborhood made frequent visits
to Maier and Emmert's saloon. They often complained
that local farmers were unreliable when it came to picking
up spent grain to use for livestock feed. Emmert arranged
contracts with the breweries and agreed to take the
spent grain off their hands and sell it to farmers,
milk producers, and feed dealers. The abundance of breweries
nearby assured the young company of constant supplies.
After several decades of simply reselling wet grain, The F.L. Emmert Company
decided to expand. In the late 1920s and early 1930s,
it began drying the grain. Now the finished product
could easily be shipped across the country and stored
for long periods of time. At the time, The F.L. Emmert
Company was one of only a handful of businesses nationwide
who used this drying process for spent brewers grain.
Prohibition
and the Volstead Act of 1919 were mentioned repeatedly
in company correspondence during the 1920s and 1930s.
The Volstead Act prohibited the sale, manufacture, and
transportation of alcoholic beverages. Prohibition impacted
The F.L. Emmert Company because brewers' waste products
were the mainstay of its business. One of the company's
largest suppliers, the Moerlein Company, closed in 1919
amid Prohibition and anti-German hysteria that accompanied
World War I. Except for Buckmann's brewery, which produced
a diluted "near beer," most breweries in the area closed
by 1933.
Written
correspondence between F.L. Emmert Jr. and his father
during the early 1930s shows how the company survived.
On January 26, 1933, Fred Jr. wrote to his father asking
for a personal loan of $20,000 to help the company.
He said the company must have the money to make up for
severe losses in 1932. He ended the letter by saying,
"To save the business now will mean to save it for a
long time and that is my one concern."
In
the late 1930s, the company began to experiment with
the dry grain in hopes of making its own products. The
F.L. Emmert Company soon developed a proprietary process
for adding a large amount of wet cane molasses to brewers
grain. Before this process was invented, adding molasses
to brewers grain yielded a product that hardened and
was difficult to handle. Molasso-Malt, as the new product
was named, was introduced to the feed market in the
1930s. It allowed dairy farmers to add highly nutritious
brewers grain and the palatability of molasses to a
feed ration in an easy-to-handle, inexpensive manner.
Molasso-Malt was The F.L. Emmert Company's first value-added
product. It soon became an indispensable ingredient
for dairy rations throughout the Midwest and was the
company's best-selling product for the next 20 years.
Supported by a growing reputation in the feed industry,
The F.L. Emmert Company forged ahead. It spent the 1950s
refining its drying process and was soon ready to build
a more extensive product line. Around 1960, the company
began experimenting with spent yeast. A few years later
it introduced BGY35 as a specially dried brewers yeast
product. This opened the door to new markets and increased
the company's sales and geographic reach. BGY35 quickly
became the preferred source of brewers yeast for livestock
feed and pet food manufacturers in the eastern United
States.
The development of BGY35 was a breakthrough for The
F.L. Emmert Company. During the 1970s, the company successfully
developed and marketed supplements based on the nutritional
benefits of brewers yeast. These included livestock
feed, pet foods, and organic fertilizer. Most of the
company's sales came from Molasso-Malt, which was also
marketed under the names Pal-O-Blend and Lasso-Mix.
The F.L. Emmert Company also sold BGY35 and bag dried
brewers grain.
In the 1980s, The F.L. Emmert Company introduced two revolutionary products:
showbloom! for livestock, and Edge for cats and dogs.
These products made brewers yeast available to consumers
in a species-specific, convenient, and economical form.
Both showbloom! and Edge are respected as high-quality
nutritional supplements in their respective markets.
In
1985, the company also introduced Sow Bulk Plus. This
product was a natural fiber laxative source and appetite
enhancer for sows during farrowing and lactation.
With
several well respected products on the market, The F.L.
Emmert Company continued its steady progress during
the 1990s. Research in the feed industry was beginning
to prove what the company had known all along - that
yeast is an excellent addition to animal feed. As yeast
grew in popularity, The F.L. Emmert Company began a
series of field trials. These trials, along with the
success of BGY35, led to the development of BGY28. Today
BGY28 and BGY35 anchor the company's product line and
continue to produce results in the livestock feed and
pet food industries.
For
more than a century, The F.L. Emmert Company has been
a leader in the livestock feed and pet food industries.
Our products are backed by decades of success and continue
to stand the test of time.
Additional
information is available at the
Cincinnati Museum Center's Historical Society Library
1301 Western Avenue
Cincinnati, Ohio 45203
(513) 278-7030
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